New Braunfels Growth Partner for Blue-Collar Service Businesses
4th-generation New Braunfels native, retired NBFD firefighter, multiple business owner – helping
local trades turn 2–10 trucks into predictable high-profit months without adding chaos.
Is This You?
This is for New Braunfels-area blue-collar / service businesses like:
Tree Services
Roofing
Concrete / Dirtwork
HVAC / Plumbing
Lawn & Landscape
Other Home and Light Commercial Trades
...who:
Do roughly $500k-$3M per year
Run 2-10 trucks or crews
Have more work experience than 'marketing experience'
And feel like:
"We should be doing way more with the people and equipment we already have."
If that's you keep reading
Why I Care About New Braunfels
My family has been in New Braunfels for four generations.
I grew up here.
I served as a New Braunfels firefighter for seven years.
I started my first business here and sold it to another local.
Now my wife and kids are rooted here too.
We love this city – the history, the rivers, the traditions – and the people who actually keep it running: guys and gals in the trades.
For the last few years, my team and I have been helping land clearing companies across the country grow without buying more iron – just by fixing a few key parts of their business.
Now that we've opened an office downtown New Braunfels, I want to bring that same system to a small group of local service businesses.
THE REAL PROBLEM
It's Leverage, Not Hustle
If you're honest, some of this probably sounds familiar:
One month you're slammed, the next month the phone is quiet.
Some weeks crews are staying late; other weeks they're light or sitting.
Work gets pushed to 'next week' because scheduling is a mess.
You feel busy, but the bank account doesn't match the stress.
Most owners think the answer is:
More trucks
More crews
More 'hustle'
In reality:
You don't have a hustle problem.
You have a leverage problem.
The fix usually isn't "more everything," it's pulling the right lever.
THE SOLUTION
The 3 Levers That Grow a Service Business
Every healthy trades business comes down to 3 levers:
Leads
Are you getting enough of the right opportunities to stay booked 2-4 weeks out?
Sales
What happens after the phone rings?
Speed-to-lead
Booking
Follow-up
Your offer and pricing
Most businesses bleed money here.
Talent
Do you have the right people in the right seats, with clear numbers and accountability?
Or does everything still run through you?
Most New Braunfels Companies We'll Talk To Will Have One Main Choke Point:
Not enough good leads
Plenty of leads but low win rate, or
Decent wins but no team/systems to scale beyond the owner.
Fixing that one lever can unlock tens of thousands per month with the trucks and crews you already have.
WHAT WE INSTALL
We're Not a Generic "Ad Agency"
We're a Growth Partner for blue-collar/service businesses.
Here's what we help you install over 12 months:
Pillar 1
Lead & Booking Engine
Get you showing up where serious buyers in New Braunfels look:
Google / Google Business Profile
Website tuned to the jobs you actually want
Simple Facebook/YouTube campaigns if they make sense
Make sure new leads:
Get contacted fast (goal: within minutes, not days)
Get pushed into on-site estimates within 24-72 hours
Result:
More of the right jobs, more consistently, without praying for referrals.
Pillar 2
Sales & Offer System
Turn 'we do everything, free estimates' into clear, named packages that are hard to compare on price alone.
First-contact call scripts
Follow-up sequences
Handle 'too expensive / think about it' without discounting
Make sure new leads:
Leads → contacts → estimates → jobs → average job size
Result:
Higher close rate, better jobs, more money per job - from the leads you're already getting.
Pillar 3
Talent, Numbers & Accountability
Help you define the right roles and set clear KPIs:
Estimating / sales roles
Office / dispatch / phones
Crew leads with clear metrics
Make sure new leads:
Sales: leads contacted, estimates/week, close %, revenue
Crews: jobs/day, quality metrics, on-time completion
Result:
You stop being the only one thinking, deciding, and holding everything together.
Is This Right For You?
We Are NOT a Fit If:
You think all marketing is a scam and you're not open to changing how you do things
You're not willing to invest time or money back into the business
You want 'more leads' but refuse to fix response/booking/follow-up
You're happy with where you're at and just want to maintain
We ARE a Fit If:
You think all marketing is a scam and you're not open to changing how you do things
You're not willing to invest time or money back into the business
You want 'more leads' but refuse to fix response/booking/follow-up
You're happy with where you're at and just want to maintain
THE PROCESS
How It Works
Free 3-Lever Growth Checkup
(Idle Iron Audit)
30-45 minutes, in person at our downtown office or on Zoom.
Map your current numbers (revenue, trucks/crews, leads, estimates, jobs)
Compare that to what similar businesses are doing at your size
Identify your #1 lever (Leads, Sales, or Talent)
Sketch what it would take to add $X/month with what you already own
You keep the insight whether we work together or not.
New Braunfels Growth Plan
If it makes sense to go deeper, we'll outline a 12-month plan tailored to you:
What we'd install in your business
Compare that to what similar businesses are doing at your size
What it looks like month-to-month
You'll know exactly what you're getting into.
12-Month Growth Partner Program
If we both agree it's a fit, we partner for a year to:
Install the Lead & Booking Engine
Fix the Sales & Offer System
Build your Talent & Scoreboard layer
We do this hands-on, with you, with a cap on how many local businesses we take so we don't dilute attention.
Ready to See What Your
Business Really Capable Of?
If you're a New Braunfels–area blue-collar/service business doing $500k–
$3M/yr with 2–10 trucks or crews…
And you know your business could and should be doing more with what you already have…
In person at our downtown office
Or on Zoom
We'll look at your numbers together and show you which lever is actually
holding you back – Leads, Sales, or Talent – and what it would take to fix it.
If it's a fit, we'll talk about partnering. If it's not, you'll still walk out with more clarity than you had when you walked in.
"No fluff. No pressure. Just an honest look at what your business could be doing right here in
New Braunfels."
New Braunfels Growth Partner
Helping local trades turn potential into profit.
Downtown New Braunfels, TX